Follow the 6 Laws of Successful Small Business Advertising

Small business advertising is the lifeblood of the business. It’s the key to getting the word out and making people understand what your business is all about and that it exists in the first place. There are actually six important laws that govern small business advertising and thus make it a successful endeavor to consider:

1st Law – Create one coherent message

Keep it up front, simple and easy to understand. The message that your business would use is often seen through your tagline. It also helps if the tagline and your logo complement each other. Make it a point to have a single message that also connects easily with your products and services; if not, the experience that you can guarantee your customers to gain from their transactions with you.

2nd Law – Be credible

Claim only what you can prove. Never make the mistake of overpromising then under-delivering. This is especially important if you are still a start-up business and still in the throngs of carving your own niche in the industry. It’s best to start simple but confident enough with your claims, than to promise the moon without even getting close to reaching for the stars.

3rd Law – Test before you release

Anything that passes out into the public’s hands must be pre-approved. It should have been overseen first by you and your entire team, evaluated thoroughly and then approved for release. You can even make quick surveys from a small sample of your target market just to get a feel of how they will accept your business and any new products or services you are about to launch.

4th Law – Be within reach

Small business advertising must never fail to include any contact information, even if it’s just one email to get in touch with. Because what’s the point of speaking to the public through ads if you would not let them talk to you and ask back? Make sure your contact information is also correct and updated.

5th – Make your ads speak to your target

This is precisely why market research is essential. Keep in mind that your ads are for your target market. They are the ones who are supposed to understand and appreciate what the ads are saying and not you. Tailor-fit it to their needs and wants and make sure it speaks the language they understand.

6th – Give your market just cause to be curious

Small business advertising should be interesting and should grab the right kind of attention. It should motivate them to think and know what else you have to offer.