Traditional Small Business Advertising

Small business advertising can be done in more ways than one. Aside from riding the digital shift, you can still very much rely on traditional advertising means to sustain your business and make it known. Also, consider the fact that more than 50% of today’s population are out on the streets and may not have regular access to the Internet —wheiher deliberately or not. So here are some tried and tested methods you can try to make your business known.

Newspaper Ads – Local papers are sort of like a brochure. You can see them everywhere. People pick newspapers up and usually read them from cover to cover. This is also the reason why the advertising it runs differs depending on the location. Choose to place your ads here during the weekend and on a Monday because these are the critical days where local papers are often read.

Business Card – You will never know when you would be striking a conversation with someone who can turn into a potential client. So one of the biggest mistakes that you can commit as a business owner is to not carry a business card with you at all times. Keep a couple in your wallet so you can be sure you always have one to give out.

Social Organizations – Be involved, both professionally and socially. These organizations are always a good place to widen your contacts and networks. But of course, join only those which you actually believe in and are interested with. It’s also best to choose organizations which you can also do something for, sort of like a corporate social responsibility which you can eventually pursue in partnership with the organization.

Telemarketing – With the right spiel and using the right frequency, telemarketing is still a very useful advertising tactic. It tends to work better for guaranteed customers because you can use it as a means of showing concern if they are satisfied with whatever product or service they have recently purchased from you. It helps keep these people as repeat customers.

Vehicle Ads – These days, small business advertising has literally reached the streets, too. You can have your ads posted by the side of the bus, inside the subways and even on some taxi cabs. Just make sure you do some research regarding the mileage covered by these vehicles so you can really evaluate if they are worth investing in.