Using Brochures

Brochures are still an effective way to do small business advertising. Whether online or as hard copy, it’s still important to create brochures because it serves as a summary and graphical representation of what your business is all about. That is why you need to make these items as compelling as possible. Here are some tips which you can use to give that extra punch when handing out this collateral:

Utilize branding – Treat your brochure as your corporate identity, and not just another form of small business advertising. Use proper branding techniques that will help people identify you and your services once they read the print out. This is why you need to create a logo for your business, and also a tagline that sort of sums up what you are all about. These should be reflected through your branding.

Know your reader – Make sure you create your printed materials with your reader in mind. It’s not really about what you want, but about what will make people read your printouts instead of simply throwing them away once they receive it. By knowing your reader, you can also understand what layout will work much better. Place yourself in the shoes of your target market so you can understand what you will like to see immediately, and what kind of information you will be most concerned with.

Utilize copywriting skills – Aside from the visual representations which can be found in your brochure, keep in mind that good copywriting is a must. This is why, if you are not that confident with your writing skills, then it will be best to outsource it to someone else who can handle the job well. It’s not just about being able to write the right sentences or making sure that your grammar is correct. You also need to write your copy with a tone that is expected for the industry you are in. You also need to keep your content short yet concise, clear and compelling.

Break the limits of size – Small business advertising should grab attention. So if you think A4 is the only size your brochure can come out in, then you’re wrong. The more creative you are the better. Just make sure that it still ends up easy for reading and holding. Just be careful not to go overboard and end up making it hard for readers to see what you have written down inside. Also, the shape of your brochure can help motivate people to look at it from all sides, and to see all the important information you want them to know.